The Complete Poultry An ISO Certified 9001:2015
The Complete Poultry An ISO Certified 9001:2015
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Growvet FreshPik is a chicken store chain with a mission to provide fresh, high-quality chicken products to customers across India. Our goal is to expand our franchise network to 1000 stores throughout the country. We aim to revolutionize the poultry industry by offering convenient access to premium chicken products and exceptional customer service.
Objectives
1. Establish and operate a network of 1000 franchise stores across India within the next five years.
2. Ensure that each franchise store maintains consistent quality and customer satisfaction.
3. Implement sustainable practices throughout the supply chain to prioritize animal welfare and environmental responsibility.
4. Develop strategic partnerships with local poultry farmers and suppliers to ensure a steady and reliable supply of quality products.
5. Cultivate a strong brand identity that resonates with customers and creates a sense of trust, reliability, and freshness.
6. Provide training and support programs for franchisees to ensure their success and alignment with our brand values.
Market Analysis
The poultry industry in India is forecasted to see significant growth in the coming years. With a population of over 1.3 billion people, there is a consistent demand for chicken products, making it an attractive market to establish a chicken store chain. The Indian market primarily consists of traditional poultry shops, which often struggle to maintain consistent quality and provide a pleasant shopping experience. Furthermore, hygiene and food safety standards are concerns for many customers.
Growvet FreshPik aims to address these challenges by leveraging a franchise model that ensures consistent quality across all stores. Our value proposition lies in offering fresh poultry products, maintaining high standards of cleanliness, and prioritizing customer satisfaction. By providing a unique and convenient shopping experience, we will differentiate ourselves from traditional poultry shops and establish a strong foothold in the market.
Competitive Advantage
1. Quality and Freshness: Growvet FreshPik will source chickens from certified farms, ensuring that our products are of the highest quality and freshness. We will prioritize animal welfare and implement strict food safety procedures from farm to store.
2. Convenience: Our franchise stores will be strategically located to provide convenient access for our customers. We will also offer online ordering and delivery services, catering to the increasing demand for convenient shopping options.
3. Customer Service: Growvet FreshPik will prioritize exceptional customer service, providing a pleasant and memorable shopping experience to our customers. Well-trained staff will assist customers, ensure cleanliness, and answer any queries they may have.
4. Branding: We will create a strong brand identity that communicates freshness, trust, and reliability to customers. This will be achieved through consistent branding, marketing campaigns, and an attractive store design.
Marketing and Sales Strategy
1. Franchise Expansion: We will actively seek potential franchisees through targeted marketing campaigns, industry events, and professional networks. Our franchisees will undergo a thorough selection process to ensure they align with our brand values and business goals.
2. Local Marketing: Each franchise store will have dedicated marketing efforts that target the local community. This will include promotions, discounts, loyalty programs, and partnerships with local businesses.
3. Digital Presence: A robust online presence will be established through a user-friendly website, social media platforms, and online advertising. Online ordering, delivery services, and customer reviews will also be integrated into our digital strategy.
1. Franchise Support: We will provide extensive training and ongoing support to our franchisees, ensuring they understand our business model, operational procedures, and customer service expectations.
2. Supply Chain Management: We will establish strategic partnerships with local poultry farmers and suppliers, ensuring a consistent supply of quality products. Regular quality control checks and audits will be conducted to maintain our high standards.
3. Store Operations: Each franchise store will have standardized operating procedures, ensuring consistency and quality across the network. We will use technology to streamline operations, manage inventory, and track sales.
To achieve our goal of 1000 franchise stores, we estimate an initial investment of INR 50 crores over the next five years. Our revenue projections are based on a conservative estimate of an average monthly revenue of INR 10 lakhs per store. With the growth of our franchise network, we anticipate increasing revenue and profitability year on year.
Growvet FreshPik aims to be a leading chicken store chain in India, offering fresh, high-quality products and exceptional customer service. Through our franchise model, we will expand our network to 1000 stores by prioritizing quality, convenience, and customer satisfaction. By redefining the chicken store experience, we will establish a strong presence in the Indian market and become a trusted brand for chicken products.
Hygiene Rating | Excellent Rating
Our Priority is your fit health first
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Growvet International
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